Helping Cultivate Cross-Border E-Commerce Talent, Intop Company Receives Taizhou’s "Golden Wing Award"

Helping Cultivate Cross-Border E-Commerce Talent, Intop Company Receives Taizhou’s "Golden Wing Award", Changzhou Intop Outdoor Products Co., Ltd

Against the backdrop of the rapid development of the cross-border e-commerce industry and the growing demand for talent, the third Taizhou Cross-Border E-Commerce Innovation and Entrepreneurship Competition provided a crucial bridge for university students to transition from theory to practice. In this event aimed at empowering future e-commerce professionals, Changzhou Intop Outdoor Products Co., Ltd. demonstrated a strong sense of social responsibility and industry commitment, emerging as a key supporter behind the scenes. For its comprehensive contributions to the event, the company was honored with the "Golden Wing Award" by the Taizhou Municipal Commerce Bureau, highlighting its outstanding role in promoting industry-education integration and nurturing new talent for the sector. Inop is a factory specializing in the production and sales of baseballs, softballs, and custom sports nets.

As an enterprise focused on the sports products industry, Changzhou Intop Outdoor Products Co., Ltd. understands that the growth of cross-border e-commerce relies on versatile talent with both theoretical knowledge and practical skills. When learning about Taizhou’s plan to host the third Cross-Border E-Commerce Innovation and Entrepreneurship Competition, the company immediately responded and took the initiative to support university students in gaining hands-on experience. To help participants move beyond purely theoretical approaches, Intop leveraged its product strengths and cross-border e-commerce operational experience to provide competing teams with a wide range of outdoor product samples, including baseballs, softballs, custom safety nets and more. These products not only served as core materials for students to set up cross-border e-commerce stores and design marketing strategies but also allowed them to gain in-depth insights into product features, target customer needs, and cross-border logistics compatibility, laying a solid foundation for their subsequent business proposals.

Beyond product support, Changzhou Intop Outdoor Products Co., Ltd. went a step further by offering students access to the company’s real exhibition scenario resources. Under the guidance of a professional team, students participated in a simulated cross-border e-commerce exhibition, engaging in hands-on experiences such as product display, customer negotiations, and order processing. From adapting product presentation styles to meet the demands of different markets to utilizing multilingual communication skills to highlight product advantages, and even formulating pricing strategies based on cross-border platform rules—every step allowed students to immerse themselves in the practical operational logic of cross-border e-commerce, truly embodying the principle of "learning by doing and growing through real-world practice."

"Enabling more soon-to-graduate university students to participate in real-world scenarios and allowing outstanding students to accumulate portable valuable experience through practical engagement" has always been the philosophy upheld by Changzhou InterPu Outdoor Products Co., Ltd. The company’s representatives stated that the future of the cross-border e-commerce industry depends on the infusion of fresh talent, and university students represent the potential driving force behind the sector’s development. By supporting such innovation and entrepreneurship competitions, the company not only helps students adapt to industry demands in advance and shorten the transition from campus to career but also aids in identifying and cultivating a pool of reserve talent equipped with practical thinking and innovative capabilities, thereby fostering the healthy development of the entire cross-border e-commerce ecosystem.

The "Golden Wing Award" presented by the Taizhou Municipal Commerce Bureau is not only a high recognition of Changzhou Intop Outdoor Products Co., Ltd.’s support for the event but also an affirmation of the company’s commitment to social responsibility and talent cultivation. In the future, Changzhou Intop Outdoor Products Co., Ltd. will continue to deepen its collaboration with universities and local governments, actively participate in more cross-border e-commerce talent cultivation initiatives, and contribute to the industry’s growth with tangible actions, helping nurture more outstanding cross-border e-commerce professionals.